Corporate Responsibility


A global project to inspire the next generation to participate in sport

beIN MEDIA GROUP believes in the power and responsibility of broadcasters to inspire the next generation of athletes and fans – regardless of gender, race or background – to find new heroes and participate in sport. Our beINSPIRED project does this by giving a global platform to events and talent that haven’t, historically, been given the exposure they deserve. This includes showcasing inspiring on-air talent, developing business partnerships, and creating digital content, all aimed at telling the most inspiring stories sport has to offer.

A key focus of the beINSPIRED project is the promotion of women’s sport. beIN is already a world-leader in this area, and recently distributed the FIFA Women’s World Cup France 2019™ to more countries than any other global broadcaster. beIN is also a proud partner of Paris Saint-Germain Féminines.

Our ambition is to broadcast thousands of hours of different sports every year, bringing our diverse global viewers closer than ever to the inspiring stories of sport wherever they appear.


A launch pad for aspiring professionals seeking a career in broadcasting

As a global media group, beIN knows that what happens behind the camera is as important as what happens in front of it. That’s why we’ve launched the beIN ACADEMY – a training facility where the next generation of aspiring professionals are given the opportunity to learn about a career in broadcasting.

The beIN ACADEMY launched in 2018 in Turkey in partnership with Anadolu University. This not-for-profit project provides a launch pad for new talents who wish to specialise in audiovisual production and media technologies, offering them hands-on experience in different aspects of the sports and entertainment broadcasting industry.  beIN’s ambition is not only to inspire and support students into the world of work, but also safeguard the future of the broadcasting industry.

Through tailored workshops on production, commentary and the technical side of broadcasting, and the opportunity to use cutting-edge technology, beIN ACADEMY students gain unique insights into what it’s like to work in our industry, as well as receiving a certificate to reward them for their effort and skill.

The inaugural intake of students graduated from the beIN ACADEMY in June 2019.