In 2024, beIN launched beIN SQUAD: an initiative with a mission to strengthen grassroots football and promote inclusivity through sponsorship of amateur football clubs across France and Türkiye.
In France, beIN has sponsored 50 amateur football teams, including 10 disability teams, 20 women’s teams and 20 men’s teams, engaging 700 registered players for the entire 2024/25 season, and will sponsor 50 new clubs in the 2025/26 season. In March 2025, beIN SPORTS broadcast its first amateur football match as if it were a professional football match which attracted a peak audience of 286,000 viewers.
In Türkiye, beIN SQUAD is also supporting 50 amateur clubs. In 2024 alone, beIN committed over €180,000 to the initiative with over 100 pieces of content on beIN SPORTS Türkiye’s website.
There is further ambition to roll out the programme across MENA.
Corporate Responsibility
beINSPIRED
Giving a global platform to under-represented sports and talent
beIN believes in the power and responsibility of broadcasters to inspire the next generation of athletes and fans – regardless of gender, race or background – to find new heroes and to participate in sport.
beINSPIRED does this by giving a global platform to events and talent that haven’t, historically, been given the exposure they deserve.
Alongside beIN’s extensive rights portfolio, it has launched other key initiatives under beINSPIRED to support the Group’s ambition.
beIN ACADEMY
A development programme designed to discover the next generation of sports professionals, beIN ACADEMY is a unique opportunity to learn about a career in sports broadcast and media.
Ranging from access to beIN’s state-of-the-art studios, to tailored university workshops, beIN ACADEMY is a programme that currently takes place across four of the Group’s OpCos.
France
APAC
Türkiye
MENA
beIN SQUAD
In 2024, beIN launched beIN SQUAD: an initiative with a mission to strengthen grassroots football and promote inclusivity through sponsorship of amateur football clubs across France and Türkiye.
In France, beIN has sponsored 50 amateur football teams, including 10 disability teams, 20 women’s teams and 20 men’s teams, engaging 700 registered players for the entire 2024/25 season, and will sponsor 50 new clubs in the 2025/26 season. In March 2025, beIN SPORTS broadcast its first amateur football match as if it were a professional football match which attracted a peak audience of 286,000 viewers.
In Türkiye, beIN SQUAD is also supporting 50 amateur clubs. In 2024 alone, beIN committed over €180,000 to the initiative with over 100 pieces of content on beIN SPORTS Türkiye’s website.
There is further ambition to roll out the programme across MENA.
beINVOLVED
An initiative in APAC, is a volunteering day dedicated to giving back to society, focussed on social and environmental projects.
Previously, employees have worked with local charities and organisations on the programme, which has included litter picking and other environmental initiatives.
Employees have also taken part in a ‘marine trash’ clean-up day in Singapore.
beUNITED
Launched by beIN SPORTS France and presented by Florian Genton, beUNITED is a broadcast programme dedicated to connecting fans with disabilities with professional football players.
Fans have been given the opportunity to meet with football legends, including Patrick Viera, Frédéric Guilbert and Kevin Gameiro, with the aim to promote the visibility of disability and fan accessibility in football.