beIN SPORTS and Bundesliga International agree exciting new deal for the next four seasons in France and Turkey
Bundesliga fans will celebrate games live and exclusively on
beIN SPORTS until 2025
beIN MEDIA GROUP (“beIN”) and Bundesliga International have agreed an exciting new deal in France and Turkey for the broadcast of the prestigious German league on beIN SPORTS until 2025. The renewal extends the exclusive and trusted partnership between beIN SPORTS and Bundesliga in France to more than a decade, while reaching a new customer base on beIN SPORTS in Turkey.
Bundesliga fans will get to celebrate every goal of one of the most successful and most watched leagues in the world live and exclusively on beIN SPORTS, including the matches of European giants Bayern Munich, Borussia Dortmund and RB Leipzig. The Bundesliga is well-known as one of Europe’s highest scoring leagues. With such attacking football, the new season already looks like it will be action-packed.
Following the recent consolidation of the French media landscape, this deal further strengthens beIN’s long-term and leading position in France as it keeps Bundesliga in its industry-leading portfolio of premium rights.
beIN SPORTS’ incredible rights portfolio in France includes UEFA EURO 2020 and Wimbledon together with the UEFA Champions League, LaLiga, Bundesliga, other European leagues and African football, the FIFA World Cup 2022, the NBA, NFL, the rugby European Champions Cup and Challenge Cup; alongside a variety of other handball, swimming, rugby, boxing, e-sports rights and much more.
In the past few weeks, beIN SPORTS France announced the renewal of LaLiga rights as well as the big ticket signing of presenter Thomas Thouroude, with beIN SPORTS quietly reaffirming its place as the go-to broadcaster in France for premium sport and quality presentation.
This deal also further strengthens beIN’s position in Turkey as it adds Bundesliga and Bundesliga 2 to its industry-leading portfolio of premium rights. beIN SPORTS’ incredible rights portfolio in Turkey includes Turkish Super League, Ligue 1, Bundesliga, Bundesliga 2, Turkish Airlines EuroLeague, WTA alongside a variety of other football, tennis, handball, motorsports rights and much more.
Martin Aurenche, Vice-President of Sports Content & Acquisitions of beIN MEDIA GROUP, said “We are delighted to extend our partnership with Bundesliga in France to 2025 and begin a new partnership in Turkey, allowing our subscribers to watch the best German clubs and talent both in the domestic league and in a range of European competitions too. Both deals supports our business strategy of bidding proportionately for premium rights while focusing on growth and profitability in France and Turkey. The German league is undoubtedly one of the best in the world, and perfectly complements our incredible portfolio which includes UEFA EURO 2020, FIFA World Cup 2022, UEFA Champions League, LaLiga, the NBA, NFL, Wimbledon and much more.”
Bundesliga International CEO Robert Klein said: “Having worked with beIN for many years, we know the world class production that comes with each broadcast, alongside the comprehensive digital and social coverage, and we were eager to continue this journey with them. The Bundesliga is no stranger to phenomenal French players, such as Lucas Hernández, Kingsley Coman and Christopher Nkunku. But we are also renowned for showcasing the next generation of stars, and Turkey’s Ali Akman and Ömer Faruk Beyaz are just two more examples of young talents in Germany. Our joint commitment with beIN is to provide the best possible product, which starts with exclusive and locally relevant story-telling and on-site reporting, to innovative approaches to the live match coverage, so that fans in France and Turkey are able to enjoy their national heroes shine on the world stage.”