beIN MEDIA GROUP Wins ‘Most Creative Digital Campaign’ Award at the IABM Awards 2020
beIN MEDIA GROUP, the global sports, entertainment and media company, has once again proved it is leading the way on the world stage by winning the coveted ‘Most Creative Digital Campaign of the Year’ award at the IABM (International Trade Association for the Broadcast and Media Industry) Awards 2020 this week.
Established in 1976, IABM is a highly influential voice for the Broadcast and Media Industry, being its international trade association, whose 500 members cover the entire broadcast and media technology supply chain. IABM’s work has become increasingly important this year in light of the technological challenges facing the broadcast industry due to the COVID-19 pandemic.
The IABM Awards 2020, which took place this week and – for the first time – were held via a completely virtual ceremony, celebrated and recognized standout achievements and new solutions in broadcast and media throughout the year. With submissions judged by an independent panel of experts, the participants in this year’s IABM Awards were leaders in both the broadcast and digital industries.
beIN MEDIA GROUP won ‘Most Creative Digital Campaign of the Year’ based on its first-ever global campaign – successfully launched during the 2020/21 football season notwithstanding all the operational challenges of COVID-19 – called “Love it Like the First Time”. The campaign also included beIN’s first global competition, rolled out across 43 countries, called “My Best Memento” that went on to be a huge viral success.
The basis of the overall campaign was to inspire hope in fans despite all the difficulties of the pandemic, in particular to celebrate the start of the new football season across the Middle East & North Africa (MENA), Asia-Pacific, France, Turkey and North America. The unifying and positive campaign celebrated a fresh start to football across the globe and included the best football leagues and competitions including the English Premier League, Spain’s LaLiga, France’s Ligue 1, Italy’s Serie A, the UEFA Champions League, UEFA Europa League, UEFA Nations League, AFC Champions League, CAF Champions League and more.
The global broadcaster’s achievements reflect the strength of its capabilities, its ability to adapt and its expertise in the industry – all of which create the best and most diverse profile for a global sports and entertainment broadcaster.
Reacting to the award, Acting CEO of beIN MENA, Mohammad Al-Subaie, said: “We were very proud to take part in this year’s prestigious IABM Awards and also to win the
Most Creative Digital Campaign of the Year title. Despite a challenging year for the whole industry, we are pleased to see we played a small part in inspiring people, across the MENA region and the globe, through the power of sport and entertainment. Our expertise in the industry and ability to adapt has showcased the resilience that our company has to face any challenge. We look forward to many more successes next year.”
Also this week, IABM hosted the BaM Live! Event which included a variety of engaging panel discussions on topics like ‘Discussing Risk: Designing Resilient Supply Chains’. The event included experts like Israel Esteban, Chief Technology Officer at beIN MEDIA GROUP, who shed light on risk management challenges and solutions at global media companies.
beIN entertains and operates in 43 countries globally, including 24 countries across the MENA region. With broadcast on satellite in 4K and Full HD, the beIN experience is also available on mobile, tablet, computer and other home devices through beIN CONNECT.
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