beIN MEDIA GROUP wins big at GEMA Asia Awards 2025 for UEFA Champions League promos
beIN MEDIA GROUP (“beIN”), the global sports, entertainment, and media group, has won two awards at the GEMA Asia Awards 2025 for its promotional work around the 2024-2025 UEFA Champions League season. beIN received the Gold Prize for Best Originated Promo for the UEFA Champions League Semi-Finals (Arsenal vs PSG and Barcelona vs Inter Milan) and the Silver Prize for Best Event Promo for the UEFA Champions League Final (PSG vs Inter Milan), which were showcased on its flagship sports channels, beIN SPORTS.
The GEMA Asia Awards recognise excellence in entertainment marketing and creative campaign production across the region. beIN’s achievements highlight the depth and breadth of its global creative capabilities across the Group’s expansive cross-sport and cross-platform portfolio. With the single largest collection of sports rights of any network worldwide, beIN consistently delivers innovative marketing, brand storytelling, and multi-platform promotional campaigns that elevate major international competitions and strengthen its position as a world-leading media conglomerate. Both winning promos formed part of beIN’s season-long production slate for European football’s biggest fixtures.
This recognition comes at a time when beIN SPORTS continues to serve millions of viewers across the region and beyond, delivering a wide range of sports in multiple languages. beIN’s content reaches audiences across television, digital, and OTT platforms, supporting its coverage of international football competitions available exclusively on beIN in the region.
Lubna Mohamed Al Essa, Director of Brand at beIN MENA, said: “Winning both Gold and Silver at the GEMA Asia Awards 2025 reflects the scale of ambition that drives beIN MEDIA GROUP’s brand and creative operations. Our teams are not only producing visually outstanding promos, they are shaping the narrative of global sport for millions of fans, building distinctive brand experiences, and reinforcing beIN’s role as a world-class media powerhouse.
“At beIN, our mandate extends far beyond individual campaigns. We champion innovation in storytelling, elevate the value of the world’s biggest sports properties, and ensure our brand resonates across borders, languages, and platforms. This recognition underscores the strategic strength of our creative teams, and we look forward to continuing to push boundaries across every major sporting event this season.”
The GEMA Asia Awards, previously known as Promax Awards, date back to 1956 and annually bring together leading broadcasters, studios and streaming platforms competing for the top honours across various regions and categories. beIN MEDIA GROUP’s success at this year’s ceremony further cements its position among the world’s most influential media networks, reflecting its ongoing investment in premium content, creative excellence, and global industry leadership.