beIN MEDIA GROUP Extends Broadcast Partnership with the NBA across the Middle East and North Africa
beIN SPORTS to broadcast live up to nine regular-season NBA games a week in Arabic, English, and French, as well as the main events of the NBA season, including the Playoffs, Conference Finals, and the NBA Finals
The extension of the agreement builds on 17-year collaboration between beIN and the NBA
beIN MEDIA GROUP (“beIN”), the global sports, entertainment, and media group, has announced the renewal of its broadcast partnership with the National Basketball Association (NBA) to air NBA games across the Middle East and North Africa (MENA).
The renewal builds on beIN and the NBA’s long-standing 17-year collaboration. beIN has held the rights to the NBA in MENA since 2008. The renewed agreement includes regular-season games, NBA Playoffs, Conference Finals and the NBA Finals, ensuring that fans across MENA will continue to enjoy extensive multilingual NBA coverage in Arabic, English and French across beIN’s flagship sports channels, beIN SPORTS, and its premium OTT platform, TOD.
Mohammad Al-Subaie, CEO of beIN MENA, said: “Our broadcast partnership with the NBA is one of the longest and most valued in our portfolio, and we are proud to continue bringing the best of basketball to audiences across the MENA region. This renewal reinforces our position as the global home of sports and reflects our ongoing commitment to delivering world-class, multilingual, and multi-platform coverage to viewers.”
“We’re proud to extend our broadcast partnership with beIN MENA to bring the excitement of the NBA to fans across the Middle East and North Africa.” said NBA Senior Vice President and Head of International Content Partnerships Matt Brabants. “Through live games, highlights, and original content available in Arabic, English, and French, fans will continue to enjoy unprecedented access to the league’s most thrilling moments.”
Fans can already catch the action live on beIN SPORTS with today’s matchups featuring the New York Knicks vs. the Dallas Mavericks and the Houston Rockets vs. the Cleveland Cavaliers. This Saturday, viewers can enjoy the Los Angeles Clippers vs. the Charlotte Hornets and the New York Knicks vs. the Orlando Magic live on beIN SPORTS.
beIN recently announced the extension of its NBA broadcasting rights in France, which it has held since 2012. With this extension, beIN remains an official NBA broadcaster in 23 countries.